Greek agency Dolphins // Communication Design recently developed the packaging design for the Ouzo Mitilini. The agency was commissioned to design five bottle, each featuring a different illustration that embodies Greece.
“The design aims at the differentiation from the competition in the field of souvenirs. Ouzo is one of the defining drinks of Greece, to a point that it is now deemed to be a stereotypical choice. This is the reason why images and symbols which are closely connected to the Greek tradition and culture were used. The tone of the illustration, although inspired by the ancient black-figured vessels, maintains an alternative and vivid code of aesthetics.”