OMO dirt is good | Sand Sculpture Advertising
Amazing Sand Sculpture Advertising by Singapore-based Advertising Agency Lowe in collaboration with the artist JOOheng Tan for the client: OMO washing detergent
Advertising Agency: Lowe, Singapore
Regional Executive Creative Director: Dominic Stallard
Chief Creative Officers: Dominic Stallard, Kirk Gainsford
Copywriter: Natalie Rose
Art Director: Karen Vermeulen
Production company: Shooting Gallery
Account Director: Ranjit Jathanna
Agency Producer: Jasmine Tan
Photographer: Sebastian Siah
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The tagline, “Dirt is good” is already used by a brand called Surf Excel, in India, the agency which came up the line is JWT, India. Guess it should make any difference, since both OMO and Surf are brand from Unilever.
TVC : Surf Excel “Dirt is good” campaign
http://www.youtube.com/watch?v=6PdP8trpBlE
The tagline, “Dirt is good” is already used by a brand called Surf Excel, in India, the agency which came up with the line is JWT, India. Guess it should make any difference, since both OMO and Surf are brand from Unilever.
TVC : Surf Excel “Dirt is good” campaign
http://www.youtube.com/watch?v=6PdP8trpBlE
[...] riesce neanche una piccola torretta con le finestrelle create bucando la sabbia con le dita. Invece JOOheng Tan riesce a fare vere e proprie sculture e ha messo la sua arte al servizio dell’agenzia Lowe per [...]
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