NIKE’s ‘unlimited stadium’ has been created by BBH singapore who conceptualized the overall project in collaboration with a team of partners. After setting an initial lap time, a sensor is attached to each athlete’s shoe, with their competing avatar running alongside them on the continuous LED screen.
The avatars become larger the further and faster they run, encouraging runners to keep pace with their digital selves.
Hyper accurate RFID (Radio-frequency identification) tracks your first lap time. On the next lap, your avatar appears, running your previous time. Beat it, and it runs your new best time, challenging you to keep bettering your best.
Photography by Xander Angeles