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McDonalds Minimal New Design

Every now and again, McDonalds changes its aesthetic slightly, and they’re at it again. Their packaging has taken on a more minimal feel, but has had mixed reviews from customers so far. McDonalds’ change in image is supposed to reflect their change in attitude and desire to appear more transparent to their customers. What do you think – is less more, or is this a step too simple for McD’s?





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