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Massimo Dutti’s new collection presented by the Six N Five’s short movies

In collaboration with Barcelona-based creative studio Six N. Five, fashion retailer Massimo Dutti has created a charming campaign titled ‘The Gift Hotel’ that consists of five short movies.

Each short film is designed to highlight a piece from the brand’s new collection—the objects featured includes a pair of shoes, a backpack, cufflinks, a clutch and a briefcase. The promotional includes different symmetric and geometrical scene creating a scenario that would look right at home in a Wes Anderson’s movie.

The creative team has chosen to create a fictional hotel in which to showcase these items—the carefully imagined, minimalist space uses soft pastel hues as well as bright jewel tones to set the stage for a luxurious setting.

Photography by Six N Five


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