At the New York flagship store of Paris-based fashion and music label Maison Kitsuné, iridescent metal pipes form display railings .
French designer Mathieu Lehanneur created the store interior inside a brownstone building at 248 Lafayette Street in Soho, after the brand moved from its location close to Madison Square Park. The new 1,400-square-foot space showcases and sells items from cult-favourite Maison Kitsuné, which produces both apparel and music.
Sharing a love of both cultural aspects, founders Gildas Loaëc, Masaya Kuroki and London-based design company Åbäke set up the brand in Paris in 2002.The brand met the Lehanneur’s design which revolves around a series of iridescent and reflective metallic tubes, which snake around the store to form garment rails, furniture stands and lighting fixtures. The bichromated steel pipes curve around the white-painted room, reaching up to the high ceilings, and disappearing into heavy cylindrical blocks and textured concrete floor.
He described the installation as a “magic pencil, drawing its own line within the space”. Mirrors cover a full wall at the back of the store, while wood panels feature sections of opaque film between their frames that create the illusion of a lush courtyard outside.
“The story of Maison Kitsuné is a story of links: the links between France and Japan and those between fashion and music,” said Lehanneur. “Maison Kitsuné’s new flagship store in New York materializes these connections throughout the space.”