Jormungand | Concept Watch

The concept behind Jormungand is from Norse mythology. Jormungand is a serpent that is large enough to encircle the earth and hold onto his own tail. As the story goes, when Jormungand lets go of his own tail the earth will end.
The forms of Jormungand are about eternity and time flowing back into itself, hence the helical disc shapes that make up the hour and minute “hands.”

Dave Prince designed this as an internal project for Integrated Design Solutions.

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