“During a visit to Stefano Seletti in his office in Viadana, Mantua, a curious object resting on his desk caught my attention. It was a scale model of Manhattan peninsula, a gift from a friend. The object had no particular function yet, but it immediately gave me the idea to create something that played with the surreal proportions of the miniature metropolis.”
This is how the project Inception, inspired by the famous movie by Christopher Nolan released in 2010, took its shape. It was a serendipitous intuition. In one scene of the film, the city of New York seems to fold onto itself, as if it were made of rubber, and that image provided the vision underlying the project, as well as the reference material. Nichetto’s Manhattan turns into a coloured silicone dish drainer or desk organizer, where skyscrapers hold up tableware or stationery items, flexing under their weight.