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Esselunga | The fist 360 degrees video catalogue

Esselunga have released a new digital campaign  “ capolavori su telo”
A classic theme renewed with a modern technology launched by Esselunga in order to promote the prestigious set of towels “ Bellora”.
Now Online the first 360 degrees video catalogue.

A classic theme reinvigorating with a modern technology has been launched by Esselunga in order to promote the prestigious set of towels “Bellora” .
Now Online the Classic and neoclassical statues in a new context through creative and modern technologies.

This is the idea behind campaign, created to promote the collection of Bellora towels as part of the rewards catalogue of the famous chain.
Curve Creative Studio | Curve Digital Studio and their new has reconstructed a virtual museum in 3d with the view to offer a new immersive experience.

Watching the movie via youtube, users can move around and change perspective as if you were  really at the museum.
Video allows you to interact and get more information by clicking on the appropriate button-icon.

Due to the overwhelming success of the video in just a few days we expect this to be a start of a new trend in digital content .

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Credits :

TDH | Armando Testa

Art director: Lara Eandi
Copy: Daniele Bona
Direttore creativo: Michele Mariani
Fotografo: Massimo Bellotto
Servizio clienti: Emanuele Cason; Giovanni Sernia
Video : Curve Creative Studio | Curve Digital Studio