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Emoticon product dictionary | IKEA

26.02.2015 | App / Digital, Graphic
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IKEA is famous for always thinking up clever ways to make its customers love the Swedish brand even more (Bedroom cinema, anyone?), and has now come up with a whole dictionary of emoticons featuring its products, which is not only a concept, as you can actually download these icons for  iOS and Android. IKEA introduced the idea, explaining that the emoticons could help avoid misunderstandings at home, using emoticons of meatballs, shoes, and home accessories. We can’t wait to see if branded emoticons catch on and if IKEA has set a new trend in branding…

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