Creative work by François Peyranne for Club Med shows up some creative and inspiring pictures to show all the brand universe.
François Peyranne is a French and art director collaborates with Club Med for ten years, a collaboration that began with a film about the 50th anniversary of Club Med in 2000. François Peyranne got “two enormous boxes full of Club Med history : VHS, photos, films and U-matics. A mine of informations !” The result of his work offers “a huge graphic travel book.
In 2018, he tells a new chapter of the Club Med brand platform « Amazing You » with the « Amazing Artists » project. For this project seven international artists and influencers created “a big creative lab” in the Punta Cana Village. Dans le cadre de ce projet, sept artistes et influenceurs internationaux de la scène digitale ont constitué à ses côtés « un grand laboratoire créatif » dans le Village de Punta Cana. Natalia Seth, Andrew Kuttler, Stephen Mcmennamy ,Casey Ligon, Tommy Lundberg, Alina Golovlova and Marylou Faure imagine short video capsules, illustrating Signatures, these services that make a journey at Club Med unforgettable. The main Signature « Where all-inclusive means all-inclusive » is illustrated in a colorful and creative short movie, that we offer you to discover in exclusivity below.
One year after revealing its new brand plateforme “Amazing You / Vous Etonner” that places its clients look in the center of its communication, Club Med launches a brand new project entitled « Amazing Artists ». It aims to illustrate Club Med Signatures with the work of international artists and influencers, reunited around the art director François Peyranne. He created a real creative lab to imagine an original visual representation of these Signatures, these services that give a journey at the Club Med unique.
Signature N°45: “One team”
For this project, Natalia Seth, Andrew Kuttler, Stephen Mcmennamy ,Casey Ligon, Tommy Lundberg et Alina Golovlova, artists who are very famous on social networks, were reunited for few days in the Club Med Village in Punta Cana where they interpreted the Club Med Signatures. About fifteen Signatures are presented as short creatives and poetic videos, like Signature N°37: “Local gastronomy, French savoir-faire”, Signature “N°8: Preserved resorts made in paradise”, Signature “N°45: One team to amaze you!”, Signature N°4: “Sports all day, sports everyday”, Signature “N°58: Happy children make happy parents”.
Signature N°53: “Live Club”
Creations were imagined with a large choice of techniques : cinemagraphs, stop-motion, drone, lettering, illustration… That are very short and “pop” videos that will come alive on the social networks.
Discovering in exclusivity few capsules, result of the work of these artists with complementary creative identities. Lets us travelling for few seconds, in a Club Med village and its activities.
Signature N°52 : “Zen zones for zen souls”
Images by Francois Peyranne