Coca Cola – limited edition 125 years
Bulletproof teamed up with the NWEN brand team to help design Coca-Cola’s 125th anniversary strategy. “Working on an iconic brand such as Coca-Cola for their 125th year Anniversary, we felt it would be wrong not to look back into their heritage rich archives.The design system helps reconnect consumers with the emotive side of the brand, in a relevant and contemporary manner. The commemorative 330ml cans featuring the Varga girls capture this sentiment perfectly.”

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[...] Gregson designed a series of 6 different Coca-Cola cans for the celebration of Coca Cola’s 125th anniversary. We used old Coca-Cola ads and posters (from 1930’s, 1940’s) and implemented them in order to [...]