NEW DELHI: Coca-Cola has launched a new activation campaign as part of its global sustainability programne aimed at upscaling used Coca-Cola bottles to encourage consumers to re-use and recycle plastic.
‘2nd Lives’ is a project being done with Ogilvy & Mather China and has been rolled out first in Vietnam with select Asian markets to follow.
‘2nd Lives’ includes a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into fun and useful objects, such as a paintbrush, water squirter and pencil sharpener, among others. The bottle caps are gifted to customers upon purchase of a Coke bottle.
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