Launched last week, this new minimalist trademark aims to democratize the grocery industry by stripping away brand labels and treating products equally.
To do this, the company Brandless has taken minimalist packaging to the extreme by trademarking a white box for its range of food and home items, which each cost $3. By removing identity, the company said it is saving on the hidden costs incurred when purchasing from a national brand – known as BrandTax – and can therefore bring down the price of the goods. The packaging serie is been co-designed with Brooklyn agency Red Antler.
Photography by Brandless