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An alternative to standard cleaning products by Mirjam de Bruijn

Design Academy Eindhoven graduate Mirjam de Bruijn has condensed detergent, dish soap and shampoo into solid forms that are activated by water aiming to create a sustainable alternative to standard cleaning products.

De Bruijn, who is presenting her 20 project at this year’s Dutch Design Week, came up with the idea after looking at the ingredients on regular detergent bottles.

“I found that water is the main ingredient of detergent, it’s 80 to 90 per cent water – so you’re paying for water, and companies are essentially transporting water all over the globe” said Mirjam.

The project proposes that the remaining 20 per cent of non-water ingredients be concentrated and sold as either a powder, a bar, or a liquid capsule.


Photography by Mirjam de Bruijn 

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