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Air Max Day | Rosie Lee

In recent days in Shanghai, sneaker lovers have been celebrating Air Max Day. This pop up store was created by London agency Rosie Lee especially to honour Nike‘s iconic shoe. The transparent space features bubbles containing rare examples of Nike’s trainers and was intended to be an immersive experience, shown at Design Shanghai. The agency also took care of other aspects of the campaign, including a foot selfie post, video wall and giant, deconstructed Air Max Zero, as well as designing two vans which provided publicity for Air Max Day. Read more on Rosie Lee’s site.

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